So why do we not get the predictable results we expect? It turns out our brain is wired for linear thinking. This often works for us but in business there are also many nonlinear relationships we need to recognize to operate effectively and to make the best decisions.
So how can we limit the pitfalls? 1. Increase the awareness of linear bias 2. Focus on outcomes instead of indicators 3. Find out what type of nonlinearity you are dealing with 4. Map the nonlinearity where you can
Bart de Langhe writes about this in HBR, to read the full article click here.